About Us

At Joelle Jacobs Baked Treats, we create beautifully crafted cakes for life’s most memorable moments. From intimate celebrations and elegant weddings to luxury brand events, every cake is designed to be as unforgettable as the occasion it marks.

With over 20 years of combined professional experience, Claire and Joelle bring together a wealth of expertise gained at some of London’s leading cake companies, where they created cakes and cupcakes for the food halls of the capital’s most iconic department stores.

With a background in professional baking, Joelle started her cake business in 2019 from her home in West London. She quickly built a loyal online following due to her eye-catching cakes and signature postal treats, which resulted in her quickly her outgrowing her home kitchen.

In 2021, Joelle partnered with her former colleague, Claire, combining their skills and experience to build the business into what it is today.

Claire brought a wealth of experience, having had her creations grace celebrations at a number of iconic London venues, including The Savoy, The Goring and The Shard, as well as being one of the select few cake artists favoured to create extravagant wedding cakes across the United Arab Emirates.

Having had the opportunity of working with some of the world's leading event planners, they have created cakes which have been the centrepiece for events at a number of exclusive locations, from London's Natural History Museum, to Blenheim Palace in Oxfordshire, Yorkshire's Castle Howard, as well as a number of private royal residences in both the UK and Middle East.

Today, working from their dedicated production unit in North West London, Joelle and Claire create bespoke cakes for weddings, celebrations and corporate events.

Cakes are available for collection from our NW10 kitchen or delivery throughout London.